Northbeam (B2B SaaS)

The challenge

Buyers were asking ChatGPT and Perplexity "best attribution software" and the brand was never named. Competitors owned every answer.

How they used SearchFIT

• Mapped the 40 buying questions that mattered across ChatGPT, Perplexity, Claude and Gemini
• Used Signals to prioritize the queries with the biggest competitive gap
• Published AEO-optimized comparison and use-case content built to earn citations
• Tracked share of voice weekly and doubled down on what moved

“We could finally see why our competitors kept getting recommended, and then we out-published them where it counted.”