Optimizing around entities and relationships rather than just keywords.
Entity SEO is the practice of optimizing for the entities, brands, people, products, concepts, that search engines and AI systems recognize, rather than focusing solely on keyword strings. It involves clearly defining who or what your content is about, reinforcing those entities with structured data, consistent references, and authoritative associations. Because AI engines reason in terms of entities and relationships, strong entity signals help them correctly identify and recommend your brand.