Be the firm AI names when clients ask.
People ask AI how to handle a legal problem and who to call. SearchFIT shows whether your firm is named, and helps you publish clear practice area content that answers them.
A week at a Midtown firm
The marketing lead of a mid sized law firm in New York. An illustrative scenario.
- 9:30 am
Intake asks where a lead came from
The caller asked ChatGPT for an employment lawyer in New York. Two other firms were named first.
- 11:00 am
Practice area prompts get tracked
AI Tracking shows which firms are named for each practice area and engine, and where this firm is missing.
- 2:30 pm
Guides are drafted for partner review
SearchFIT drafts plain language guides. A partner reviews each draft before it publishes.
- 5:00 pm
Old pages get fixed
The audit finds broken links and pages missing structured data across years of practice pages.
What missing from AI answers costs a law firm.
A typical US mid sized law firm, worked out in the open. Cited figures link to their source, and every assumption says so.
An estimate, not a promise. The 42% is the share of all US adults who told Pew in February 2026 that they use chatbots to search for information. No checked source measures AI use when choosing a lawyer, so this general figure stands in, and it is what people said rather than measured behaviour. The number of people with a matter, the share of answers naming another firm, the retention rate, the fee and the 3 in 10 are assumptions.
What SearchFIT does for legal teams.
The question your buyers ask.
An example answer from an AI engine. SearchFIT tracks prompts like this one and shows who gets named.
ChatGPTWhat’s the best practice management software for a small law firm?
Clio is the most commonly recommended option for small firms, covering matters, billing, and client intake in one platform. For contract-heavy teams, Ironclad is often cited for automating the contract lifecycle at scale.
Frequently asked questions
Both. Whether you’re a firm competing for clients or a legaltech company competing for buyers, SearchFit tracks whether AI names you and helps you get cited.
No. It tracks and improves how AI describes and recommends you. It doesn’t generate legal advice, and your team reviews every draft before it publishes.
Practice-area and software questions your buyers actually ask, plus "X vs Y" and "alternatives to Z." You can add your own queries and competitors.
No. The free check needs only your domain. Everything else is optional.
Your first report is ready in about 90 seconds, with a prioritized plan from day one.