Industry · Fintech

Earn the trust of AI when buyers compare finance tools.

Founders and finance leads ask AI which platform to trust with their money. SearchFIT shows who gets named and helps you publish the clear, accurate pages that answers draw on.

A glass meeting room in a Manhattan office with laptops and city towers outside
The story

A quarter close in Flatiron

The growth team of a finance platform in Manhattan. An illustrative scenario.

A laptop and a coffee on a desk overlooking lower Manhattan
  1. 9:00 am

    A prospect cites Claude

    They asked for the best spend management tool for a startup. A rival was named for its controls.

  2. 11:20 am

    The team maps the comparison prompts

    Tracked prompts show which engines name which platforms, and the pages they draw on.

  3. 2:00 pm

    Explainers are drafted and reviewed

    SearchFIT drafts pricing and comparison explainers. Compliance reviews each draft before it publishes.

  4. 6:10 pm

    An alert lands

    An email alert says a new competitor has appeared in answers for a core prompt, so tomorrow starts there.

The maths

What missing from AI answers costs a fintech company.

A typical US finance software company, worked out in the open. Cited figures link to their source, and every assumption says so.

300Buyers evaluating your category a year(assumption)
71%B2B software buyers who rely on AI chatbots for research1
50%Answers that name a competitor, not you(assumption)
20%Win rate once you make the shortlist(assumption)
$15,000First year contract value(assumption)
Lost every year$319,500
Won back when SearchFIT gets you named$95,800Assumes 3 in 10 of those buyers choose you once you are named (assumption)

An estimate, not a promise. The 71% comes from G2’s March 2026 survey of 1,076 software decision makers across North America, EMEA and APAC, so it is not US only, and it is what buyers reported rather than measured behaviour. It covers software buyers in general, not finance tools alone. Buyer volume, the share of answers naming a competitor, the win rate, contract value and the 3 in 10 are assumptions.

  1. 1. G2, research on 1,076 B2B software decision makers (PR Newswire), 2026
Demo

The question your buyers ask.

An example answer from an AI engine. SearchFIT tracks prompts like this one and shows who gets named.

Demo
ChatGPT

What’s the best business bank account for a venture-backed startup?

Two names come up most for startups. Mercury is frequently recommended for its modern dashboard and startup-friendly features, while Brex is often cited for combining corporate cards with spend management for scaling teams.

MercuryBrex

Frequently asked questions

High-consideration financial decisions increasingly start with an AI question. If assistants name two competitors and not you, you’re excluded from the shortlist before any comparison happens.

"Best business account," "best corporate card," "X vs Y," "alternatives to Z," and the specific jobs your buyers describe. You can add your own queries and competitors.

No. The free check needs only your domain. Everything else is optional and makes generated content more accurate.

SearchFit drafts comparison and explainer content grounded in your inputs. You keep review and approval, so nothing publishes without your compliance sign-off.