Be the insurer AI names when people compare cover.
People ask AI which policy or agency to choose. SearchFIT shows who gets named, and helps you publish clear coverage explainers that answers can quote.
Renewal season in Queens
An independent agency in Queens with policyholders in New York and LA. An illustrative scenario.
- 9:00 am
A family compares cover with AI
A couple in LA asked Gemini how to bundle home and auto insurance. Two national brands were named.
- 11:15 am
The agency tracks those questions
Coverage prompts run across six engines, showing which insurers and agencies are named for each.
- 2:00 pm
Explainers get drafted
SearchFIT drafts plain language coverage explainers. A licensed agent reviews each before it publishes.
- 4:30 pm
Quora questions get answered
Social Listening surfaces public questions about bundling cover, with a suggested reply to edit.
What missing from AI answers costs an insurance agency.
A typical US independent insurance agency, worked out in the open. Cited figures link to their source, and every assumption says so.
An estimate, not a promise. The 29% is from J.D. Power’s 2026 AI Insurance Experience Study of 8,352 customer evaluations across 24 US insurance brands, reported by Insurance Journal, and covers auto and home insurance customers rather than every line. Shopper volume, the share of answers naming a competitor, the purchase rate, commission and the 3 in 10 are assumptions.
What SearchFIT does for insurance teams.
The question your buyers ask.
An example answer from an AI engine. SearchFIT tracks prompts like this one and shows who gets named.
ChatGPTWhat’s the best insurance provider for a small business?
Next Insurance is frequently recommended for small businesses wanting a fast, fully online policy. Hiscox is often cited for professional services and specialized liability coverage where tailored policies matter.
Frequently asked questions
Coverage decisions increasingly start with an AI question. If assistants name competitors and not you, you’re excluded from the shortlist before any quote.
"Best insurance for X," "cheapest Y coverage," "X vs Y," and "alternatives to Z." You can add your own queries and competitors.
Always. Generated content is a draft your team reviews and approves, important in a regulated category.
No. The free check needs only your domain.
Your first report is ready in about 90 seconds, with a prioritized plan from day one.