Industry · Cybersecurity

Be the security vendor AI puts on the shortlist.

Security leaders ask AI which vendor to evaluate. The answer names a few. SearchFIT shows where you stand and helps you publish the technical content answers trust.

A dim security operations room in New York with analysts at glowing screens
The story

A late night in Manhattan

The product marketing team of a security company in New York. An illustrative scenario.

A laptop with an abstract network diagram on a desk high above Manhattan at night
  1. 8:40 am

    A CISO names a rival

    On a discovery call, they said ChatGPT suggested three vendors for their use case. This one was not among them.

  2. 10:30 am

    Evaluation prompts get tracked

    “Best tool for” and “X vs Y” prompts run across six engines, with competitors side by side.

  3. 2:15 pm

    Technical content gets drafted

    SearchFIT drafts comparison and explainer pages. The security team reviews every claim before publish.

  4. 9:00 pm

    Reddit threads get read

    Social Listening surfaces threads where practitioners compare tools, labelled by intent.

The maths

What missing from AI answers costs a security vendor.

A typical US cybersecurity software company, worked out in the open. Cited figures link to their source, and every assumption says so.

200Buyers evaluating your category a year(assumption)
71%B2B software buyers who rely on AI chatbots for research1
50%Answers that name a competitor, not you(assumption)
20%Win rate once you make the shortlist(assumption)
$50,000First year contract value(assumption)
Lost every year$710,000
Won back when SearchFIT gets you named$213,000Assumes 3 in 10 of those buyers choose you once you are named (assumption)

An estimate, not a promise. The 71% comes from G2’s March 2026 survey of 1,076 software decision makers across North America, EMEA and APAC, so it is not US only, and it is what buyers reported rather than measured behaviour. It covers software buyers in general, not security tools alone. Buyer volume, the share of answers naming a competitor, the win rate, contract value and the 3 in 10 are assumptions.

  1. 1. G2, research on 1,076 B2B software decision makers (PR Newswire), 2026
Demo

The question your buyers ask.

An example answer from an AI engine. SearchFIT tracks prompts like this one and shows who gets named.

Demo
Perplexity

What’s the best endpoint security platform for a mid-market company?

CrowdStrike is the most cited option for its cloud-native detection and response at scale. SentinelOne is often recommended alongside it for teams that want strong autonomous, on-device protection.

CrowdStrikeSentinelOne

Frequently asked questions

Security buyers increasingly start evaluations with an AI question. Being named there decides whether you make the shortlist for a high-trust purchase.

"Best tool for X," "X vs Y," "alternatives to Z," and the specific threats and use cases your buyers describe. You can add your own.

No. The free check needs only your domain.

Yes. SearchFit drafts comparison and explainer content designed to be cited, grounded in your inputs, with your review before publish.